It should come as no surprise that Black Friday and Cyber Monday are considered two of the biggest consumer shopping days of the year in the United States. These sales are hard to pass up and are attractive to many customers, whether purchasing necessities or shopping for splurge items that appeal to them. Special rates and promotions are used in the parking industry as well to attract potential parkers and reward existing customers. Through a system like Zephire, you can easily offer special rates and discounts to both individual and group parkers to attract new parkers and retain existing accounts.